So what is it that allows a super affiliate to make hundreds or even thousands of sales when you struggle to make 5 sales of the same product? Why are super affiliates rake in the cash while you struggle to get by?
Think about this carefully: you’re both selling the exact same product. The only possible difference is the tactics you use to market it. Below, I’ve included a couple of tactics that you should use to sell more like super affiliates. Try to incorporate them into your strategy.
Without exception, super-affiliates almost always have access to a very large, captive audience. Rather than scraping to find customers whenever a new product goes live, they usually have those customers well in advance; and they are pre-selling them the whole time leading up to the product launch.
In contrast, less successful affiliate marketers often use a sort of Google Cash approach to everything.
Whenever some new launch is coming up, they’ll throw together a promotional website; and try to direct traffic to it using pay per click search engine advertisements or solo ads.
But there’s a major flaw with this approach: almost without exception, people will purchase a “big launch” product from an Internet marketer they already know.
This is why you have to play the long game. Rather than focusing on each individual launch, prepare an approach that will work consistently for years.
Start by building a list and sending ALL of your traffic there. This is exactly what super affiliates do; and this is what you should do, too, if you want to make more sales.
Also Read: Affiliate Marketing
Many super affiliates are also big name Internet marketers. They have public personas that you can follow quite easily. You can find their userIDs on forums. You can scout out their blogs. You can join their mailing lists. You can find out which sites they own.
I encourage you to follow a handful of super affiliates carefully and steal every single lesson they offer unintentionally. Sign up for their mailing list and watch out they start to pre-sell products; or how they avoid pre-sales and then talk about the product several days after the launch.
There are dozens of different approaches that super affiliates take. None of these approaches is necessarily the “right” approach, but you can learn from each of them since they are probably successful if a super affiliate is using them.
Talk is just that: talk. Many Internet marketers will talk about all sorts of different methods you can use to make money. They’ll tell you to advertise using Google Adwords or to build a list or create viral reports.
While some of this information may be useful and legitimate, I would encourage you to ignore what they say and watch what they do. This is called “revealed preference.” If something works, they are likely to use it again and again, so look out for those things and ignore the babble.
Also Read: Affiliate Marketing Mistakes to Avoid
Believe it or not, the seller wants you to be successful, too. So contact him ahead of time, make friends with him; and see if he has any particular advice for you on selling the product. Keep in mind that he talks to a lot of affiliates on a regular basis (especially around big launches) and has the best understanding of the tactics they actually use.
The definition of insanity is doing the same thing twice and expecting different results. If you are on the completely wrong path – if you are seeing no results whatsoever – then it is time to try something different. Or it is time to accept that you are simply insane, and should seek help before you try to make a foray into affiliate marketing.
Now, even if you are getting good results, you need to figure out how you can ramp up the process so that you don’t continue to replicate mediocrity. If you want to make a six-figure income – and possibly a seven-figure income – then you have to do something that is truly different from what you are doing now. You will somehow have to boost your sales volume by a factor of 10 or even 50.
The big question is “how can I do this”? Here’s what I suggest:
Right now, you’re probably enamoured with the idea of the rugged, individualistic affiliate marketer – a person who sells thousands and thousands of products by himself and with no help at all. You might conjure up an image in your head of an Internet marketer who needs no one else but generates all of his multi-millions on his own.
If you want to be a super affiliate, you have to let go of this idea. It is pure fantasy. Most big-name internet marketers and affiliate product marketers have a team of either contract labourers, freelancers, or paid staff. If you want to be a successful affiliate product marketer, you have to find people who can augment your weakness (and, trust me, no matter how smart you are, you have plenty of weaknesses).
Additionally, affiliate marketers do not work in isolation. Most of them are friends with the marketers they sell products for, and this gives them far more leverage and information than you have access to.
So start thinking of yourself as a business owner, rather than a completely self-sufficient Internet marketer
While big launches can be promising – and the idea of $500 commissions can be enticing – focus on regular sales, rather than pie-in-the-sky, lottery winnings. Regular sales are easier to quantify and predict; and, for this reason, it is far easier to continually ramp up small, regular sales until you are making hundreds of thousands or millions of dollars each year.
John Reese, for instance, sold tons of small affiliate products before he became a well-known Internet marketer. He sold things like golf balls and clubs in massive quantities and makes a regular income of more than $50,000 per month doing so.
So don’t worry if you’re the top affiliate for some major new product launch. Instead, focus on regular sales and regular increases in sales.
Also Read: How to Become a Super Affiliate
By now, you’ve heard this a dozen times, but I bet you’ve only actually done it a few times. Next time an Internet marketer unveils a new way to make a killing with affiliate marketing, ignore it. Don’t buy the book. Don’t listen to what he says. Instead, watch what he does.
Observe the channels through which he promotes his product. Watch carefully to determine what methods he’s using to make sales, so you can replicate his successes, rather than chasing after dreams he’s written about.
Super affiliates use a range of tactics in order to consistently outperform other affiliates. But one thing they always do is play the long game. They build lists, create forums, and secure a captive audience in advance of product releases.
There’s no single path to affiliate marketing riches – and that’s a good thing. Instead, there are many pathways through which you can make your millions. So scout carefully, look for functional methods you can use and implement them in your own efforts.
You may be surprised by the results. But whatever you do – don’t continue to use strategies that haven’t worked in the past