Digital marketing, internet marketing, internet advertising… whatever you call it. (Internet marketing strategy)
Marketing your company online is a big deal these days. But knowing how to do this will take your business to the next level.
If you are wondering what digital marketing is… it’s is advertising delivered through digital channels.
Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
it’s a way to connect and influence your potential customers online.
Digital marketing refers to any online marketing efforts or assets. Which helps introduce people to your company and convince them to buy.
Digital marketing is any form of marketing products or services that involves electronic devices.
Digital marketing can be done both online and offline.
Google and Facebook generate more revenue than any traditional media company because they control more eyeballs.
That’s why digital marketing matters, it is where the attention is.
The 2 main pillars of digital marketing are online marketing and offline marketing.
Marketers are constantly coming up with new ways to reach customers online, so the list keeps growing!
SEO stands for search engine optimization.
Which is the art of ranking high on a search engine in the unpaid section.
Also known as the organic listings
Search engine optimization (SEO) is the process of optimizing your online content on your website
If you don’t want to pay to show up in the SERPs, you can also use search engine optimization (SEO)
You don’t have to pay directly for every click, but getting a page to rank usually takes quite a bit of time and effort.
Also Read: How To Create A Website
Search marketing is the process of gaining traffic and visibility from search engines through paid efforts.
Google, Bing and Yahoo all allow you to run text ads on their Search Engine Results Pages (SERPs).
Paid search advertising is one of the best ways to target potential customers who are actively searching for a product or service like yours.
Content marketing is another fairly broad digital marketing term. It covers any digital marketing effort that uses content assets
(blog posts, infographics, eBooks, videos, etc) to build brand awareness or drive clicks, leads, or sales.
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. And, ultimately to drive profitable customer action.
Their definition is solid in my opinion. But it could use some clarity.
It means that content marketing is a long-term strategy that focuses on building a strong relationship with your target audience.
By giving them high-quality content that is very relevant to them on a consistent basis.
Eventually, when customers make a purchase decision, their loyalty already lies with you. They will purchase your product and prefer it over competitors’ options.
In contrast to one-off advertising, content marketing shows that you actually care about your customers.
Internet marketing strategy
Social media marketing is the use of social media platforms and websites to promote a product or service.
Like SEO, social media marketing is the free, organic way to use social media platforms like Facebook or Twitter to market your business.
And, just like SEO, organically marketing your business on social media takes a lot more time and effort, but in the long run, it can deliver much cheaper results.
Most social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat will allow you to run ads on their site.
Paid social media advertising is great for building awareness with audiences that might not be aware that your business, product or service exists.
Also Read: Become A Professional Network Marketer
Pay-per-click advertising is actually a broad term that covers any type of digital marketing where you pay for every user who clicks on an ad.
For example, Google AdWords is a form of PPC advertising. Facebook Ads are another form of PPC advertising
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC.
It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee.
Affiliate marketing is essentially paying someone else (a person or a business) to promote your products and services on their website.
Email marketing is the practice of sending various types of content to a list of subscribers via email.
This content can serve to generate website traffic, leads, or even product signups.
It’s important that an email campaign’s recipients have opted in to receive this content, and that each newsletter offers something valuable.
Email marketing is the oldest form of online marketing and it’s still going strong.
Most digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing), or promote an event.
Also read: How To Make Money Dropshipping
Over 100 years have passed since that original first live broadcast of the opera performance at the Met and guess what – radio is still here.
Since radio did fairly well in transitioning to the internet, it hasn’t taken as big of a hit as TV. And, even old school radio still matters.
Television marketing is such a Goliath, it’ll likely never go away. It’s also easily the industry where the most money is burned each year.
Ever since Google Video turned into Youtube, the efficiency of TV ads has gone down rapidly.
TV, in the form as we know it, is going to die and will make way for the more custom-tailored experiences we are already getting used to.
So, if you do plan on doing offline digital marketing, I’d suggest that you spend your time and money focusing on a marketing platform or channel of the future.
There are a lot of different ways to market your business online, which is why many businesses either hire an agency to manage their digital marketing efforts.
Digital marketing is a great option for any business. If you know who you want to target, you can use digital marketing to target anyone, anywhere.
Types of digital advertising. let’s take a look at which strategies tend to work best for business-to-consumer (B2C) companies and business-to-business (B2B) companies:
Generally speaking, B2C companies have much lower price points than their B2B counterparts.
After all, it can be a little hard to sell a $150,000 drill bit (believe me, they exist) to a harried mom.
But a $10 pair of kids pants? That’s a fairly straightforward sell.
The good news is because B2C companies aren’t trying to sell incredibly expensive products or services, they don’t need big sales teams or complicated marketing funnels.
All they have to do is get their products or services in front of the right audience with the right messaging and the rest should take care of itself.
As a result, the primary goal of most B2C companies is to get people into and through their marketing funnel.
For example, if you can get that harried mom onto your kid’s clothing website and offer her an exciting deal, there’s a good chance that she’ll buy today.
You don’t need to build a ton of brand awareness or trust before you can close a sale.
B2C companies often see great results from higher-funnel marketing channels like social media marketing or paid social advertising.
These channels do a great job of getting your business in front of potential customers who might not otherwise know that you exist.
Now, supplementing with other digital marketing strategies like paid search or SEO is always a good idea.
But if you have to pick one channel to start with, paid social advertising or social media marketing are great options for B2C.
In contrast, paid search is a great option for B2B companies. Most B2B companies have very specific niche audiences that can be hard to target using social media.
However, if you sell $150,000 drill bits and someone searches for “diamond-tipped oil drilling bit manufacturer”, you want to be the first result they see.
Yes, you might pay more for your click than you would with paid social advertising, but with a $150,000 price tag, it’s money well spent.
In addition, most B2B companies have a much longer and more involved sales cycle than B2C companies.
If you’re selling a $150,000 drill bit, most people probably don’t come to your site, give you a call and say “I want one.” As a result, longer-term strategies like content marketing or email marketing are often necessary to close a deal.
Of course, the right blend of digital marketing tactics will vary from industry-to-industry and business-to-business, but simply comparing B2C to B2B should help give you a sense for how different strategies can be better for certain businesses.
Not every strategy is right for every business, but with a little trial and error, you should be able to identify the most profitable approach for your company.
Also Read: 25 Ways to make money from your website (blog)
The good news is, getting started with digital marketing is fairly easy. Most online advertising platforms make it easy to sign up and create your first campaign.
Here are a few links to beginner guides for several different digital marketing strategies:
Search engine optimization (SEO)
Search engine marketing (SEM)
Content marketing (CM)
Social Media Marketing (SMM)
Pay-per-click advertising (PPC)
Here are few questions you should answer before you get started with digital marketing: Internet marketing strategy
To figure out what you need to spend on digital marketing, you first need to clarify what your goals are.
That’s the scoop on digital marketing. As you can see, the internet is, by far, not the only place for marketers to gather success, even today.
When you get right down to it, the ultimate goal of any marketing effort should be return-on-investment (ROI).
After all, if your digital marketing spend isn’t driving profitable revenue for your business, why are you marketing online?
The first thing you need to determine before you decide what your digital marketing budget should be is to decide how much revenue you want to drive.
Once you know that, you can use that information to determine how much ad spend it will take to reach that revenue goal.
Also Read: Benefits Of Having A Website
Once you know how much money you want to make from digital marketing, you need to identify who you are marketing to.
If you don’t understand your buyer personas, you can’t create an effective digital marketing strategy!
As you can probably imagine, digital marketing on mobile is very different from digital marketing on desktop.
The differences are particularly important because smartphones are now the primary device people use to interact with the internet.
With 60% of internet activity taking place on mobile devices, the shift from desktop to mobile has had a profound effect on digital marketing.
In addition to optimizing your ads for mobile, it’s also important to think about your site and landing page experience.
Your website might look beautiful on desktop, but if it’s impossible to navigate on mobile, you’ll end up alienating a significant percentage of your web traffic.
Of course, no one can afford to miss out on the opportunities of the web and, eventually, every marketer will have to master online marketing.
I hope this guide expanded your view a bit and showed you that digital marketing is more than Facebook ads and social media blasts.
Internet marketing strategy