Through providing sound automobile advice to visitors wondering how to solve a problem with their current automobile or whether or not to purchase a certain year or make of automobile, you have the opportunity to develop a nice little business.
If you offer your visitors quality automobile advice, they will return to your website again and again to see how your advice can help them to maintain a better, longer-lasting automobile.
Automobile advice websites allow you to “data-mine” in targeted markets. Consider your users as your source of income. The more visitors you have and the more information you gather from the people you counsel, the better. There are a lot of permission marketing opportunities available with this type of business.
You can ask your visitors for permission to send them specific types of information and then you can charge a sponsorship or advertising fee to those suppliers who have information they want distributed to these opt-in lists.
Your main source of income will be from selling banner advertising, affiliates on your site to businesses that share the same target market—automobile retailers, used car dealers, after-sale product suppliers, and auto parts suppliers. Since this type of business targets individuals interested in automobiles, you are providing an optimal banner advertising opportunity for all businesses in the auto industry.
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This form of business requires that you have expert knowledge in the area of automobiles. If you don’t offer quality advice, your visitors will notice and will not return to your site. This could seriously hinder the profitability of your business.
The cost to start this type of business ranges from approximately $500 to $5,000. Initially you will have to pay for the design, development, and hosting of your Website. Additional costs associated with starting this type of business include online and offline advertising costs.
Typically, one part-time person is needed to run this type of business, depending on the volume of requests received from visitors
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It is important that you offer sound automobile advice on your website. If you offer advice that is incorrect or inappropriate, it could seriously hinder your business potential. You should place a disclaimer on your website in case this problem arises. This will exclude you from any legal action that may result from accidents or damages resulting from your automotive advice.
There are plenty of avenues to create additional income in the automobile advice business. You can set up mailing lists targeted toward specific car owners and sell or provide sponsorship opportunities to industry partners that want to reach that target market.
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For example, you could have a Volkswagen mailing list, or for an even more targeted approach you could have a Volkswagen Beetle mailing list. The possibilities are endless. You can ask people if they would like to receive different auto maintenance advice via e-mail daily.
This form of permission marketing enables you to send them an e-mail at their request. Proper use of these targeted lists could result in a tremendous money-making opportunity for your business due to the nature of readership.