The Internet is the mecca for direct mail marketing services. A virtual database is the most flexible and useful way to store and access the contacts needed to operate this business, and the Web is a perfect place to showcase your direct mail marketing materials and skills.
You should be organized, with experience in direct mail marketing methods, and be sensitive to the different socioeconomic demographics encountered in global marketing pursuits. You should have computer skills and be familiar with design. You can provide the services yourself or perhaps contract out some of the components of each campaign, depending on your expertise and resources.
The cost to get this business up and running will include the computer hardware and software costs, and the costs related to the design, development, and hosting of the Website, and it is suggested that the lists of contacts be stored in a virtual database. The approximate cost to begin operation is $500 to $4,000.
The direct marketing business can be started with one person, but for many projects undertaken, part-time help may be needed to complete the job. Portions of various contracts can also be outsourced.
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Issues to be addressed here are the cautions that come with any direct mail marketing initiative, which are simply the responsible use of direct contact information and a strict policy that protects the privacy of the individuals within your database.
You will want to have a double opt-in policy in place for the collection of contact information. You will need to clean your database often to eliminate stale or outdated addresses. Direct mail marketing is called such because it is designed to be targeted and high-touch in nature.
Extra income comes into play once you have proven the effectiveness of your marketing techniques and the responsiveness of the contact lists you possess in your database. Consulting on various progressive direct marketing strategies holds potential for additional income.
Additional services could include list brokering, mailing list rentals, mailing list label production, and order fulfilment.