{"id":1041,"date":"2020-05-01T23:53:53","date_gmt":"2020-05-01T23:53:53","guid":{"rendered":"https:\/\/realjossy216958960.wordpress.com\/?p=200"},"modified":"2023-09-24T23:43:04","modified_gmt":"2023-09-24T23:43:04","slug":"internet-marketing-strategy","status":"publish","type":"post","link":"https:\/\/realjossy.com\/blog\/internet-marketing-strategy\/","title":{"rendered":"What is Internet Marketing and How Do I Get Started? step by step guide"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/realjossy.com\/blog\/wp-content\/uploads\/2020\/07\/000-3-1024x683.png\" alt=\"internet marketing strategy\" class=\"wp-image-2161\" srcset=\"https:\/\/realjossy.com\/blog\/wp-content\/uploads\/2020\/07\/000-3-1024x683.png 1024w, https:\/\/realjossy.com\/blog\/wp-content\/uploads\/2020\/07\/000-3-300x200.png 300w, https:\/\/realjossy.com\/blog\/wp-content\/uploads\/2020\/07\/000-3-768x512.png 768w, https:\/\/realjossy.com\/blog\/wp-content\/uploads\/2020\/07\/000-3.png 1104w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Internet marketing strategy<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Digital marketing, internet marketing, internet advertising\u2026 whatever you call it. (Internet marketing strategy)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing your company online is a big deal these days. But knowing how to do this will take your business to the next level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are wondering what digital marketing is\u2026 it\u2019s is advertising delivered through digital channels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">it\u2019s a way to connect and influence your potential customers online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital marketing refers to any online marketing efforts or assets. Which helps introduce people to your company and convince them to buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital marketing is any form of marketing products or services that involves electronic devices.<br>Digital marketing can be done&nbsp;both online and offline.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Digital marketing matters<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google and Facebook generate more revenue than any traditional media company because they control more eyeballs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why digital marketing matters, it is where the attention is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The 2 main pillars of digital marketing are&nbsp;online marketing and offline marketing.<\/strong> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Categories of digital online marketing<\/strong> (Internet marketing strategy)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketers are constantly coming up with new ways to reach customers online, so the list keeps growing!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Search engine optimization (SEO)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO stands for search engine optimization. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which is the art of ranking high on a search engine in the unpaid section. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as the organic listings<br>Search engine optimization (SEO) is the process of optimizing your online content on your website<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you don\u2019t want to pay to show up in the SERPs, you can also use search engine optimization (SEO) <br><br>You don\u2019t have to pay directly for every click, but getting a page to rank usually takes quite a bit of time and effort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also Read: <a href=\"https:\/\/www.realjossy.com\/blog\/how-to-create-a-website\/\">How To Create A Website<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Search engine marketing (SEM)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Search marketing is the process of gaining traffic and visibility from search engines through paid efforts.<br>Google, Bing and Yahoo all allow you to run text ads on their Search Engine Results Pages (SERPs).<br><br>Paid search advertising&nbsp;is one of the best ways to target potential customers who are actively searching for a product or service like yours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Content marketing is another fairly broad digital marketing term. It covers any digital marketing effort that uses content assets<br>(blog posts, infographics, eBooks, videos, etc) to build brand awareness or drive clicks, leads, or sales.<br><br>A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. And, ultimately to drive profitable customer action.<br><br>Their definition is solid in my opinion. But it could use some clarity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It means that content marketing is a long-term strategy that focuses on building a strong relationship with your target audience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By giving them high-quality content that is very relevant to them on a consistent basis.<br><br>Eventually, when customers make a purchase decision, their loyalty already lies with you. They will purchase your product and prefer it over competitors\u2019 options.<br><br>In contrast to one-off advertising, content marketing shows that you actually care about your customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Internet marketing strategy<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social Media Marketing (SMM)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Social media marketing is the use of social media platforms and websites to promote a product or service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like SEO, social media marketing&nbsp;is the free, organic way to use social media platforms like Facebook or Twitter to market your business. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, just like SEO, organically marketing your business on social media takes a lot more time and effort, but in the long run, it can deliver much cheaper results.<br><br>Most social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat will allow you to run ads on their site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paid social media advertising&nbsp;is great for building awareness with audiences that might not be aware that your business, product or service exists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also Read: <a href=\"https:\/\/www.realjossy.com\/blog\/network-marketing\/\">Become A Professional Network Marketer<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pay-per-click advertising (PPC)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pay-per-click advertising is actually a broad term that covers any type of digital marketing where you pay for every user who clicks on an ad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, Google AdWords is a form of PPC advertising. Facebook Ads are another form of PPC advertising<br><br>PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essentially, it\u2019s a way of buying visits to your site, rather than attempting to \u201cearn\u201d those visits organically.<br><br>Search engine advertising is one of the most popular forms of PPC. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It allows advertisers to bid for ad placement in a search engine&#8217;s sponsored links when someone searches on a keyword that is related to their business offering. <br><br>For example, if we bid on the keyword \u201cPPC software,\u201d our ad might show up in the very top spot on the Google results page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Affiliate marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Affiliate marketing is essentially paying someone else (a person or a business) to promote your products and services on their website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Email marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing is the practice of sending various types of content to a list of subscribers via email. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This content can serve to generate website traffic, leads, or even product signups. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s important that an email campaign&#8217;s recipients have opted in to receive this content, and that each newsletter offers something valuable.<br><br><a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-guide\">Email marketing<\/a> is the oldest form of online marketing and it\u2019s still going strong. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing), or promote an event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also read: How To Make Money Dropshipping<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2 big categories of&nbsp;digital offline marketing.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Radio marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Over 100 years have passed since that original first live broadcast of the opera performance at the Met and guess what \u2013&nbsp;radio is still here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since radio did fairly well in transitioning to the internet, it hasn\u2019t taken as big of a hit as TV.&nbsp; And, even old school radio still matters.<br><br>Some facts:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Radio still reaches 85% of the US population every week<\/li><li>Listeners listen 2 hrs per day, on average<\/li><li>40% of all radio advertising expenses worldwide comes from the US<\/li><li>About half the population of the US listens to internet radio at least once a month<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">TV marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Television marketing is such a Goliath, it\u2019ll likely never go away. It\u2019s also easily the industry where the most money is burned each year. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ever since Google Video turned into Youtube, the efficiency of TV ads has gone down rapidly.<br><br>TV, in the form as we know it, is going to die and will make way for the more custom-tailored experiences we are already getting used to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, if you do plan on doing offline digital marketing, I\u2019d suggest that you spend your time and money focusing on a marketing platform or channel of the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>There are a lot of different ways to market your business online, which is why many businesses either hire an agency to manage their digital marketing efforts.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital marketing is a great option for any business. If you know who you want to target, you can use digital marketing to target anyone, anywhere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Types of digital advertising. let\u2019s take a look at which strategies tend to work best for business-to-consumer (B2C) companies and business-to-business (B2B) companies:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B2C Companies<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Generally speaking, B2C companies have much lower price points than their B2B counterparts. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After all, it can be a little hard to sell a $150,000 drill bit (believe me, they exist) to a harried mom. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But a $10 pair of kids pants? That\u2019s a fairly straightforward sell. <br><br>The good news is because B2C companies aren\u2019t trying to sell incredibly expensive products or services, they don\u2019t need big sales teams or complicated marketing funnels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All they have to do is get their products or services in front of the right audience with the right messaging and the rest should take care of itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, the primary goal of most B2C companies is to get people into and through their marketing funnel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you can get that harried mom onto your kid&#8217;s clothing website and offer her an exciting deal, there\u2019s a good chance that she\u2019ll buy today. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need to build a ton of brand awareness or trust before you can close a sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B2C companies often see great results from higher-funnel marketing channels like social media marketing or paid social advertising. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These channels do a great job of getting your business in front of potential customers who might not otherwise know that you exist.<br><br>Now, supplementing with other digital marketing strategies like paid search or SEO is always a good idea. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if you have to pick one channel to start with, paid social advertising or social media marketing are great options for B2C.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B2B Companies<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In contrast,&nbsp;paid search is a great option for B2B companies. Most B2B companies have very specific niche audiences that can be hard to target using social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if you sell $150,000 drill bits and someone searches for \u201cdiamond-tipped oil drilling bit manufacturer\u201d, you want to be the first result they see.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, you might pay more for your click than you would with paid social advertising, but with a $150,000 price tag, it\u2019s money well spent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, most B2B companies have a much longer and more involved sales cycle than B2C companies. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re selling a $150,000 drill bit, most people probably don\u2019t come to your site, give you a call and say \u201cI want one.\u201d As a result, longer-term strategies like content marketing or email marketing are often necessary to close a deal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, the right blend of digital marketing tactics will vary from industry-to-industry and business-to-business, but simply comparing B2C to B2B should help give you a sense for how different strategies can be better for certain businesses. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not every strategy is right for every business, but with a little trial and error, you should be able to identify the most profitable approach for your company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also Read: 25 Ways to make money from your website (blog)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Do I Get Started?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The good news is, getting started with digital marketing is fairly easy. Most online advertising platforms make it easy to sign up and create your first campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few links to beginner guides for several different digital marketing strategies:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Internet marketing strategy<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Search engine optimization (SEO)<br>Search engine marketing (SEM)<br>Content marketing (CM)<br>Social Media Marketing (SMM)<br>Pay-per-click advertising (PPC)<br>Affiliate marketing<br>Email marketing<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Offline Marketing strategy<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Tv Marketing<br>Radio Marketing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here are few questions you should answer before you get started with digital marketing:<\/strong> Internet marketing strategy<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Much Do You Need to Make?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To figure out what you need to spend on digital marketing, you first need to clarify what your goals are. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s the scoop on digital marketing. As you can see, the internet is, by far, not the only place for marketers to gather success, even today.<br><br>When you get right down to it, the ultimate goal of any marketing effort&nbsp;<em>should<\/em>&nbsp;be return-on-investment (ROI). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After all, if your digital marketing spend isn\u2019t driving profitable revenue for your business, why are you marketing online?<br><br>The first thing you need to determine before you decide what your digital marketing budget should be is to decide how much revenue you want to drive. <br><br>Once you know that, you can use that information to determine how much ad spend it will take to reach that revenue goal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also Read: Benefits Of Having A Website<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Who Are You Marketing To?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you know how much money you want to make from digital marketing, you need to identify&nbsp;<em>who<\/em>&nbsp;you are marketing to.<br><br>If you don\u2019t understand your buyer personas, you can\u2019t create&nbsp;an effective digital marketing strategy!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How is Digital Marketing Different on Mobile?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As you can probably imagine, digital marketing on mobile is very different from digital marketing on desktop. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The differences are particularly important because smartphones are now the primary device people use to interact with the internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2014\/The-US-Mobile-App-Report?cs_edgescape_cc=US\" target=\"_blank\" rel=\"noreferrer noopener\">With 60% of internet activity taking place on mobile devices<\/a>, the shift from desktop to mobile has had a profound effect on digital marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to optimizing your ads for mobile, it\u2019s also important to think about your site and landing page experience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your website might look beautiful on desktop, but if it\u2019s impossible to navigate on mobile, you\u2019ll end up alienating a significant percentage of your web traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, no one can afford to miss out on the opportunities of the web and, eventually, every marketer will have to&nbsp;master online marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I hope this guide expanded your view a bit and showed you that digital marketing is more than Facebook ads and social media blasts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Internet marketing strategy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing, internet marketing, internet advertising\u2026 whatever you call it. 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